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Project Las Vegas: Reebok x Swizz Beatz
The YCMC squad got invited to the Reebok @reebok booth at the Project Tradeshow @projectshow in Vegas for a very special announcement. We had a chance to go backstage while the crowd was pouring in....
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The Look : Camouflage 101
Make a statement this spring, forget about blending in! Camouflage has been invading collections since last season but for this Spring 2013 from streetwear brands to high fashion designers the print...
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Project Las Vegas: Reebok Classic Concert Recap
When it comes to being a leader in special events and strategic brand marketing, Reebok Classic remains undefeated. MAGIC, Project, Agenda, MVMT and the entire Vegas Strip were buzzing early Monday...
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Backstage at Reebok Party Las Vegas, NV
Last week, Reebok took to Las Vegas, NV for Magic Fashion Week. As a part of the celebration of their Reebok Classic campaign they threw a blowout party on Monday night, August 19th at Rain...
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YCMC Interview with Swizz Beatz
Rucker Park is stomping grounds to many legends: NBA stars, hood celebrities, and star talent have all stepped on that concrete. Every summer the court hosts tournaments that attract people from all...
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Agenda Tradeshow Las Vegas 2014
It’s that time of year again, the Shoe City team traveled to Las Vegas to meet up with all the brands and see what the next trends are on the scene to put in Shoe City. As always, the floor was packed...
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